Ads- do they have any power over you? Maybe there's a choice: how about simply getting what you like and considering what's the smartest, most sustainable and empowering for those involved with the process of the product. I find when I hear and ad that I have an anchor in this concept of knowing what's best. This is the power of knowledge. Then I lose the fear that I'll get persuaded by something greasy and unkind just for the sake of belonging via shopping choices. And that goes for green products as well, with much pleasure.